A punchy video script celebrating Australian cotton, imbued with RB Sellars’ earthy tone that speaks authentically to their rural customers.

Earthy, authentic, rural.

On the vast Liverpool Plains

Fields of white stretch to the horizon.

Out here, hardworking farmers produce world-class cotton

Using less land and water, with more strength and natural comfort.

Out here, our hardwearing 100 per cent Australian-grown cotton workshirts are born.

And they return to the land

On the backs of those who do the work.

This is RB territory.